Toby de Leeuw — Artist Rebrand

Overview

Toby de Leeuw came to us needing more than a photoshoot — he needed a rebrand, both personally and as an artist, to carry into a new chapter of his music.

Challenge

Stepping into a new era meant Toby needed a visual identity that actually looked and felt like him — not a generic studio session, but a look built around who he is as an artist.

Solution

We went beyond shooting the photos. We sat down with the fashion department on wardrobe, directed the hair styling, led creative direction on set, and worked with Toby on his posing and on-camera presence — treating the shoot as the start of the rebrand itself, not just documentation of it.

Production Process

In-studio, we ran the full session end to end: creative direction, styling coordination, hair, posing direction, and photography, followed by selects and retouching in-house.

Deliverables

A complete set of edited photography across multiple looks, lighting setups, and moods — built to give Toby a cohesive visual identity to draw from.

Results

The photography is set to roll out alongside Toby's upcoming music releases and across his social channels, giving him a consistent visual identity to build his artist brand around going forward.

Gallery