Jooze Haircuts — Personal Brand Photography & Video

Overview

Jooze Haircuts needed personal branding content — photography and video built around him as a barber, for his own Instagram and his barber social media presence.

Challenge

A barber's personal brand lives and dies on social media, and generic content doesn't cut it. Jooze needed photography and video that actually looked like him — his presence, his style — across multiple looks, not a single generic headshot.

Solution

We shot at XYZ Studio across multiple outfits and setups to give Jooze a real range of content to draw from, along with a video, and included shots with his partners to represent the people around his brand as well.

Production Process

Full studio session at XYZ Studio: multiple wardrobe changes and lighting setups across the shoot, individual portraits alongside group shots with Jooze's partners, plus video captured in the same session.

Deliverables

A full set of edited personal branding photography across multiple looks, plus a video, built for Instagram and barber social content.

Results

The content is in use across Jooze's personal and barber social media, giving him a consistent, professional presence to post from going forward.

Gallery